The role of video clips for TV talk shows On YouTube, the public follows political events.

Abstract

Social media networks are one of the most important products of the digital revolution at the moment, and television channels have been pushed to exploit the digital properties to their advantage of these interactive, real-time and participatory platforms to deliver their media content to all audience groups. The search problem can be identified by the role that videos of TV talk shows on YouTube play in the audience's follow-up to political events.the search aims to investigate the impact of the (decision is yours) program on the audience. The research sample included (400) researchers from students (male and female) of political science in primary and graduate studies at some Iraqi universities, and the researcher at the end of her study reached several conclusions, most notably the presence of the impact of the (decision is yours) cognitive, emotional and behavioral program The researchers who live in rural areas and cities alike, because these programs ' media content is related to all members of society, regardless of where they live. .